6/2/2023 0 Comments Disco 70s makeupSome women didn’t prefer using a crease color and chose one color to cover the entire lid and applied just one lighter shade under the brow. However, stylists blended it to create an almond or cat-like shape. The darker eye crease of the 60s continued in the 70s. Compact kits featuring several eye shadow colors were also available for women of all ages. The 1970s also offered a variety of eye crayons from various brands, including Natural Wonder and Max Factor. Most brands offered cream eye shadow products in stack tubes or small pots. Many times, words like velvet or frost described this effect.įormulations included creams, pressed powder, and liquid. While most eye shadows were matte, adding a pearlescent sheen on top of the eyelids resulted in a nice shimmery look. Using silver or white color under the eyebrow for adding a highlighting effect was also in practice. If you ever come across an advert from the era, you will never see any other eye shadow shade. The most popular eye shadow colors in the 70s were purple, green, and blue. Natural foundation colors such as nude shades were incredibly popular. Since adding sheen to the skin was popular, stylists and makeup enthusiasts rarely used a heavy foundation. The use of a foundation with a dewy finish was also common to create healthy-looking skin. Makeup artists and stylists considered naturally glowing skin as the best base for applying makeup. Radiant and glowing skin was one of the most popular makeup trends back in the 70s. Now let’s take a look at some of the hottest 1970s make trends. That was the first time any mainstream magazine put a woman of color on the cover. In 1974, the popular Vogue magazine featured Beverly Johnson, a famous African American model. Many established makeup brands released makeup products that featured Aretha Franklin, Diahann Carroll, Natalie Cole, and several other African American stars in their ad campaigns. Perhaps, the highlight of this decade in terms of beauty and makeup trends was the fact that cosmetic brands acknowledged other skin tones. The beauty trends were all about embracing one’s sexuality and celebrating the disco culture. Glitter eye shadow and glitter became popular makeup products. Both men and women experimented with exotic makeup accessories and costumes for styling a unique disco look. Also popular as the decade of clubs, the seventies gave birth to the disco culture. However, the 70s was also an era of glamour, introducing new fashion trends. The ad campaign showed a strong and ambitious female dressed in pants to appeal to the modern woman. In the 1970s, women preferred using products that revolved around creating a natural but contemporary look.įor instance, Revlon launched a new fragrance called ‘Charlie.’ Introduced to target the ‘independent woman,’ this new perfume soon became an immensely popular product. We will also offer an easy way to recreate the 70s look for styling a unique look. In this guide, we are going to review some of the most popular 1970s makeup trends. However, cosmetic companies took this opportunity to introduce innovative makeup products to cater to this demographic. As the hippie movement evolved into feminism and women’s liberation, the trend gave rise to a more natural look. During the 70s, the emergence of multiple subcultures and trends resulted in extremities.
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